The one thing I wish everyone knew about culture: It’s the DNA of your company – your competitive advantage.

Culture defines the qualities and personality of any organisation and can be the most valuable asset you own. It must be treated with respect and should continually evolve to ensure it remains appealing to your people and attractive to your existing and future customers.

Grant Blackley is the Chief Executive Officer and Managing Director of Southern Cross Austereo, a leading Australian media Company with extensive media platforms including regional free-to-air TV networks, national radio networks, online & mobile. Grant’s media industry career spans over 30 years during which time he has held numerous senior leadership roles at Network TEN, including CEO from 2005 to 2010.